Paramount Fears Beyonce Overkill?
The former Destiny Child’s member is far from speechless when it comes to promoting her new album, “B’Day,” which finally arrived in stores on Tuesday. She made a whirlwind spin in Japan on the day of the release and has been a nonstop media presence in the weeks leading up to the big occasion. The new buzz is that producers behind her upcoming film “Dreamgirls” are worried that the incessant “B’Day” publicity will cause audiences to be sick of her by the time the film hits theaters in December.
“Beyonce’s oversaturation in the marketplace has thrown a major monkey wrench in the ‘Dreamgirls’ rollout campaign,” a source told the New York Daily News. “It will take away from the anticipation of the ‘Dreamgirls’ soundtrack. She has left Paramount with not a lot of options for rolling out this film.” However, Paramount released a statement Tuesday refuting the reported overkill factor. “The buzz created by the album’s release has only raised awareness of the film,” a studio spokesman said, noting that Beyonc’s “Dreamgirls” original tune, “Listen,” is also on her new CD. “Paramount and DreamWorks are nothing but thrilled with Beyonc,” the PR rep said.
Beyonce’s spokesman Alan Nierob added: “I guarantee you that the publicity campaign for the film is in place, and nothing relating to the publicity for her solo album has affected that campaign.” Beyonce was originally scheduled to drop her album after the release of “Dreamgirls,” but the date was pushed forward to tie in the release with her Sept. 4th birthday.
- EurWeb