Destiny’s Child and McDonald’s. Destiny’s Child and Wal-Mart. Destiny’s Child and Pepsi. The women of Destiny’s Child Beyonce Knowles, Kelly Rowland and Michelle Williams are very aware of the synergy that can exist between band and brand. In fact, during its successful run as a trio, Destiny’s Child opened many people’s eyes to the ins and outs of brand marketing. Along with their manager Mathew Knowles (Beyonce’s father), they have shown that branded entertainment platforms can be embraced without selling out. And now that each member has a solo career, the branding will only continue. Knowles, who maintains multi-year deals with Tommy Hilfiger Toiletries/Estee Lauder (for True Star perfume) and L’Oreal, is expected to launch her own line of cosmetics through L’Oreal this year.

In February, her movie career will continue with the arrival of Columbia Pictures’ “The Pink Panther,” where she stars opposite Steve Martin and Kevin Kline. Come December, she will be seen in the DreamWorks/Paramount film adaptation of the Broadway musical “Dreamgirls,” which will surely involve a soundtrack. On the fashion front, Knowles created the clothing brand House of Dereon with her mother, Tina. It offers jeans and casual wear. HOD had a soft launch in November. Its hard launch will coincide with her second solo album and the release of “Dreamgirls.”