Beyonce Knowles, a very popular pop singer and actress, has officially become a fashion designer. House of Dereon fashion features ready-to-wear casual sportswear and denim, as well as furs, handbags and footwear. The former Destiny’s Child singer says the clothes are “affordable couture”, which “fuse celebrity power and design artistry into a brand of global importance”. Beyonce’s mother Tina, who has been designing Beyonce’s clothes for years, is the creator of the line, with her daughter as the inspiration.

The label takes its name from Beyonce’s grandmother, Agnes Dereon, a seamstress who designed and created clothing for private clients. “The whole theme of the line is taking nothing and turning it into something because that’s what my grandmother did with all kinds of fabrics,” said Knowles. “She just turned everything into masterpieces, and that’s what my mother does.” The clothes from House of Dereon fashion line are available in United States at Macy’s and Dillard’s department stores and consist of jeans that sell for about $150, blouses ranging from $100-$150, and a lace baby-doll for about $200. The line targets women aged 18-35 who are fun, classy and want to be on top of fashion.

- EnjoyFrance