Beyonce & J.Lo Take on Becks
At a Hong Kong martial arts centre, two masked kendo experts are training. The pair remove their masks to reveal they are Beyonce Knowles and Jennifer Lopez. The duo then hop on to motorcycles and go to a shady downtown club where they confront a stranger lurking in the shadows - David Beckham. And the fight begins. The advertising campaign launched yesterday is Pepsi’s shot at closing a global gap in sales between the No.2 brand and its bigger rival, Coca-Cola, reported the International Herald Tribune. Pepsi plans to introduce new spots promoting the Pepsi brand via two themes - music and soccer. As Coca-Cola revamps its own advertising, with a goal to introduce new spots globally later this year, the stakes for both are rising. Coke and Pepsi have had difficulty increasing sales of their core cola brands as consumers turn to healthier soft drinks and water. I’ve added over 70 photos (both normal and high qualities) to the Gallery. Clicking the thumbnails below will lead ya to the photos =)