Beyonce and Tina Knowles today announce the name of their highly anticipated clothing line, The House of Dereon (de - ron). The line, named after Tina Knowles’ mother and Beyonce’s grandmother, honors the woman who worked as a seamstress for a living and started Tina’s love of fashion. The line, inspired by three generations of women who have joined together in a labor of love, is expected to hit stores in Fall 2005. A hip-haute fashion legacy begins while unprecedented anticipation on the part of retailers and consumers continues to build for the debut of the women’s contemporary fashion line.

The three generations of inspiration for this line begin with the late Agnes Dereon, a skilled seamstress who made woman’s clothing for private clients. Agnes Dereon serves as both the inspiration and mentor for Beyonce and Tina Knowles. Her artistic spirit inaugurated three generations of stylish women and continues to inspire today. Tina Knowles is the visionary creator of trend breaking style mixed with pure attitude. Based on her experience as a designer and stylist to the stars, she brings excitement, creativity and flare to the line. Beyonce Knowles serves as the muse for the line. Her sense of style is unmatched and her chameleon-like take on fashion is ever changing and flawless. She is the new generation of self-expression and confidence … an icon in the making.