After London, Beyonce launched her new fragrance “True Star” in the U.S. New York City to be exact. We have 147 normal quality photos in the gallery, but could only manage to grab 11 HQs. Beginning in October, the True Star collection will be available at select retail locations globally. To support the launch, an extensive television campaign produced by Laurent Chanez will feature Beyonce singing an exclusive rendition of “Wishing on a Star” a capella. Famed photographer, Mario Testino, shot the national print campaign showing Beyonce in a way she’s never been seen before.